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Shorts got me reach but zero loyalty. My 20-min videos convert 5x better to email. Anyone else pivoting back?
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home › Forums › Creator Tactics › Hot take: long-form is making a comeback
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Shorts got me reach but zero loyalty. My 20-min videos convert 5x better to email. Anyone else pivoting back?
100%. Short = discovery, long = trust. You need both, in that order.
“Short for reach, long for trust”, stealing that line.
My retention falls off a cliff after 8 min though. How do you hold it?
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