home › Forums › Creator Tactics › Hot take: long-form is making a comeback

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  • #623

    diego_rivera
    Participant

      Shorts got me reach but zero loyalty. My 20-min videos convert 5x better to email. Anyone else pivoting back?

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    • #624

      marco_lens
      Participant

        100%. Short = discovery, long = trust. You need both, in that order.

        • #625

          diego_rivera
          Participant

            “Short for reach, long for trust”, stealing that line.

        • #626

          tom_blake
          Participant

            My retention falls off a cliff after 8 min though. How do you hold it?

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